Trends

The hot topic will become ”The brain as a market”. What still seems extremely unusual from today's point of view will develop into a trend over the next years. According to a forecast,  so-called...more »

The new species of knowledge worker is a nomad. He works where he happens to be. The office will thus become redundant. A characteristic of this way of working is the free choice of workplace, working hours and...more »

Internet video will become an indispensable marketing medium in the coming years. For example, mobile phone or notebook generated video clips will supplement electronic letters in the future. A further...more »

How can the mobile phone be used for advertising without alienating consumers? As follows: by embedding the advertising message in a useful service. An example: In Singapore Johnnie Walker whisky offers mobile...more »

One can also establish a unique selling proposition in fought-over markets via price strategy. In many markets price leadership is indeed important. However one does not necessarily have to be the cheapest, as...more »

The average retail product assortment is confusing. Many consumers suffer from the ”Ikea Syndrome”: seen too much, spent too much time on the purchase and then lost the overview. There is a new creative...more »

Even today many companies do not give enough thought as to how to manage customer feelings correctly. They usually have good products but the customer experience is lacking or left to chance. Managing...more »

”Work” is not the place where one goes, but what one does. Many companies, in particular those from knowledge-intensive industries, have discovered that it pays to let the employees choose where they want to...more »