BEG

Background:
The Bavaria ticket is a typical travel leisure offer that helps to fill more seats in regional trains at the weekend. But not many people know that up to five persons can travel together.

Objective:
The Bavaria ticket is the ultimate low-cost deal for groups. People have to become a lot more aware of this. Above all young people have to be won over for rail travel.

Solution:
We addressed our target group in the cinema, as this is where it was easiest to get their attention: Cinema advertising is by far the best medium to get a message across in its entirety – with humour

Campaign:
Cinema ads “Enough place for five “
Cinema ads “No one stays behind “

To have a look at the ads click on the top right!