Gore

Background:
Composting plants are becoming increasingly unprofitable. Thanks to the innovative special textile Gore Cover composting can be profitable again. But this conservative industry sector has first to be convinced.

Objective:
Increase the level of awareness of Gore Cover within the industry and its positioning as an innovation leader.

Solution:
We make this topic composting is so
as Gore cover promises: simple, efficient,
profitable. The campaign also demonstrates that
Compost can also be aesthetic.

Actions:
Advertising campaign in international professional journals
Mailing campaign on replacing "Just in time cover" literature