Kraft Foods

Introduction:
Everyone knows the famous brands Milka, Jakobs and Philadelphia from the supermarket or from their own dining table. But hardly anyone knows about the company behind the brands. However, this should be important for open stakeholder dialogue.

Objective:
Kraft Foods Germany would like to project themselves uniformly for different stakeholder groups. Which is why the most important corporate messages should come across attractively and assertively for different communication channels.

Solution:
We demonstrated what is special about Kraft Foods: committed and efficient employees who do everything to create outstanding food. Cutlery is the symbol for eating and drinking and thereby plays a central role.

Campaign:
Trade campaign
HR campaign
CSR campaign