O2

Introduction:
In many companies the subject Corporate Social Responsibility approached with trite lip-service. This is different at O2: sustainable programmes have been developed for the three operating sectors: Society, The Environment and Employees, which results in concrete measures. Comprehensive documentation finally leads to measurable results.

Objective:
How does one make corporate responsibility tangible? And how can one facilitate a responsible entry with the multifacetted possibilities mobile phones and the Internet offer parents and their children?

Solution:
O2 offers hands-on advice and many practical hints for parents looking for help. Practical information via a customer hotline is complemented by easily understandable and clear parental councellling in a brochure and on the website. Possible risks are sensitively highlighted and appropriate solutions are pointed out.

Measures:
Parental counselling as a brochure
Parental counselling on the website