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TOBLERONE

Toblerone

What have Toblerone and BMW got in common?
A special sales promotion on the Calais - Dover ferry.

Introduction:
Toblerone is the Nr.1 confectionery brand in the duty-free market world-wide. This includes duty-free shops at airports, border-shops as well as international ferries, where it remains a special challenge to make ferry passengers aware of special offers.

Task:
Development and carrying out of a spellbinding promotional idea for the ferry trip and selecting appropriate cooperation partners.

Solution:
Guess & Win: The first prize: to guess how many Tiny-Toblerones a stylish BMW bicycle weighs?

Campaign:
Kitting out the promotional teams
Posters, cieling mobilees, winning playing cards

Contact

Consulting, trade fairs/events, virtual reality, CSR, internal communications

Sven Lackmann

tel +49-89-212112-23
fax +49-89-212112-44
mobil +49-171-7180049
eMail: sven.lackmann(at)akom360.de

 

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