Toblerone

Introduction:
Toblerone is the Nr.1 confectionery brand in the duty-free market world-wide. This includes duty-free shops at airports, border-shops as well as international ferries, where it remains a special challenge to make ferry passengers aware of special offers.

Task:
Development and carrying out of a spellbinding promotional idea for the ferry trip and selecting appropriate cooperation partners.

Solution:
Guess & Win: The first prize: to guess how many Tiny-Toblerones a stylish BMW bicycle weighs?

Campaign:
Kitting out the promotional teams
Posters, cieling mobilees, winning playing cards