What do Toblerone and BMW have in common?
A special sales promotion on the Calais - Dover ferry.
Toblerone is the Nr.1 confectionery brand in the duty-free market worldwide. This includes duty-free shops at airports, border-shops and especially on international ferries, where it remains a special challenge to advertise special offers to ferry passengers.
Development and carrying out of a spellbinding promotional idea for the ferry trip and selecting appropriate cooperation partners.