Toblerone

Background:
Toblerone is the Nr.1 confectionery brand in the duty-free market worldwide. This includes duty-free shops at airports, border-shops and especially on international ferries, where it remains a special challenge to advertise special offers to ferry passengers.

Objetive:
Development and carrying out of a spellbinding promotional idea for the ferry trip and selecting appropriate cooperation partners.

Solution:
Guess & Win: How many Tiny-Toblerones are equivalent to the weight of the first prize, a stylish BMW bicycle?

Measures:
To equip the promotional teams with wall and cieling posters and contest cards