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Profit via profile
Corporate identity is invaluable: during crisis management; during mergers; during a generation change; during customer and marketing problems; during competitive pressure; when making one’s mark with the workforce; during management, staff, or service offer changes; when creating marketing measures; with teamwork and leadership problems; with image problems; when concentrating resources and strategic reorientation - and of course in good times when maintaining development, for 'just-in-case' measures and for innovation.
Corporate identity is no longer - as it once was - only concerned with a uniform appearance (corporate design) for instant graphic recognition, but has developed itself via marketing strategies into an all-embracing corporate strategy, which consciously develops its self-conception as an identity and hence develops successive structures and concepts for co-ordinated strategic measures in a profile-shaping manner.
Holistic networking and strategic corporate concentration - plus the overall identity - generates the success and the Corporate Identity process creates its sustainability.
We play the role of pacesetter, coach and developer of CI strategies and their implementation - enduring for global players - throughout all industrial areas!
Achim Kussmaul
tel +49-89-212112-11
fax +49-89-212112-44
mobil +49-170-4057772
eMail: achim.kussmaul(at)akom360.de
