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The hunt for the best brains is on
How can your corporate brand also turn into a good employer brand? And with which employer branding strategy can you attract and permanently hold onto the brightest brains in your company? Did you know that cutting staff turnover by five per cent can mean a saving of approx. 500,000 euros for a 200 man strong business?*
In principle, the employer brand promises the same as the corporate brand:
- The company obtains a clear employer profile, defines its character, its goals and how it differentiates itself from the competition.
- The profile and appeal of the company within the job market rises, particularly with high-flyers.
- Identification, commitment and loyalty of employees rises, they become ”Brand Ambassadors”.
- The employer brand has a positive effect on the corporate culture, the style of leadership and staff satisfaction, thereby generating a multitude of personnel and economic benefits for the company.
- The employer brand positions the company as one with its corporate brand: corporate brand and employer brand strengthen each other mutually.
- It reinforces the corporate brand and so increases the company’s value.
- Strategically positioned employer brands influence all the activities of a company and thereby reinforce the desired image.
As an external service provider AKOM360 sees itself as pacesetter, coach and sparring partner. And not just for multinational companies such as Kraft Foods, Siemens AG, Gore or the Glen Dimplex Group.
* These figures are courtesy of Dr. Walter Emberger Management Consulting
Achim Kussmaul
tel +49-89-212112-11
fax +49-89-212112-44
mobil +49-170-4057772
eMail: achim.kussmaul(at)akom360.de
