Good conscience, good reputation, good business.
Companies bear social responsibility. They are increasingly assessed as to how seriously they take this responsibility and how they communicate it. The good reputation of a company forms the bedrock for lasting economic success.
The corporate brand projects the standards and values of your company. It makes the company unique. Used correctly, it can constitute up to 50% of company value. That is why CSR plays such an important part. In order to improve a company's long-term reputation, it is decisive to integrate the CSR concept as a meaningful component into the communication mix.
We identify spheres of activity within the field of corporate social responsibility (CSR). We minimise the risks, increase brand value and raise the company's profile with trade and product related initiatives.
AKOM360 has over 30 years of experience in supporting multinational companies and medium-size enterprises - covering the corporate and the agency side.
The demands of CSR are as such:
- A long-term approach: social responsibility is part of the unshakable core values and thus belongs to the genetic code of a company.
- Credibility: All CSR measures have to be closely linked with the company objectives. Knee-jerk reactions are just marketing gags.
- Transparency: CSR is no mere lip-service. The commitment must be comprehensible and commensurable. In the long term, strategically operated CSR can deliver:
- An improvement of the corporate culture: staff motivation and productivity increases, high potential can be won over and retained.
- An improved image: The company improves its reputation and raises its visibility, which may not pay off in the short term but certainly improves the long-term bottom line.
- Improved credit rating: rating companies widen their risk evaluation of companies based on CSR.
Achim Kussmaul
tel +49-89-212112-11
fax +49-89-212112-44
mobil +49-170-4057772
eMail: achim.kussmaul(at)akom360.de






