Crisis Communication

During a crisis there is a conflict of interest within communications between the company and the public. The company is anxious to minimise negative effects, the public insists on its right to know everything about risks and dangers.  

In the event of crisis, communication techniques should provide for immediate transparency, damage limitation to the image and retention of confidence.  

However, effective crisis communication begins long before an actual crisis erupts. A crisis prevention framework involves identifying weak points within a company, compiling correct phraseology and contact lists, as well as preparing crisis committees for an emergency. In addition, regular information exchange with trade- or sector-relevant players (consumer protection groups, authorities, NGOs, etc.) as well as ongoing and interactive press and media work is of paramount importance.

AKOM360 has - as a result of its background in stakeholder engagement - wide experience in the field of crisis communication. Public transportation companies as well as those in the food sector have already taken advantage of our know-how.