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Consumer lifestyles and their associated needs and desires are becoming ever more varied. Which is why winning new business is becoming much more intricate than in the past and up to five times more expensive than the long-term bonding of existing customers. In the light of this, the sales pitch and retention of customers assumes an ever greater significance.
The basis and precondition of customer relationship management (CRM) is the collection and storage of all customer data as well as all related transactions in data bases. This data is merged and put into a uniformed format, so that it can be easily accessed from any desired location within the respective company and be implemented in all appropriate processes.
Thus CRM allows precise figures, data and facts to be available, making customer communication much easier. Based on this data, weaknesses in the customer dialogue can be pin-pointed thus establishing more profitable customer relationships.
One of the most important goals is to increase customer satisfaction and purchasing frequency by analysing buying patterns and implementing appropriate marketing tools.
Long established customers should be bonded with tailor-made initiatives and potential prospects converted into customers. A further core aim of CRM is it to maximise revenue potential through up- and cross-selling.
At AKOM360 we have many years of experience with Internet based Customer Relationship Management and have further carried out numerous projects for our client Dimplex.
Curt Simon Harlinghausen
mobil +49-172-654882258
fax +49-211-61855258
eMail: csh(at)akom360.de
