Guerilla marketing

On average we are bombarded by over 3,000 advertising messages per week –however, hardly one is ever recollected. That is precisely where guerilla marketing makes its mark. One can often produce very effective advertising using striking ideas in spite of comparatively small budgets.

Guerilla marketing complements an integrally planned campaign so well, because it follows completely different communication channels. The advertising message appears where the target group happens to be. It surfaces then when the target group is rapidly becoming involved. And it is often cheeky, fun, provocative or simply different.

AKOM360 plans guerilla marketing for all communication channels: off-line, on-line or mobile. We make sure that we establish media links and that the initiative fits in with other (classical) marketing activities. We know how far to go to obtain the desired effect - without going over the top.

Ask our experienced consultants for a guerilla strategy that matches your company, your brand and your product. You will be surprised how many possibilities there are to further supplement your marketing.