SEA - Search Engine Advertising

Analysis - Before, during and after a campaign, we analyse the market, the surrounding environment, the competition and any changes to the account. Consequently, individual keywords, phrases, advertisements and landing-pages can all be fine-tuned.

A-B-C-Tests, semantic keyword evaluation, individual semantic keywords and monitoring tools are just as important as creative texts and an in-depth knowledge of  both the target audience and the market.

Google Ad display texts have to address the target audience, be relevant, and convey  either a clear advantage or additional value for the end-user. High click and conversion rates can only be achieved with a USP, by employing a distinct enticement (such as curiosity), through innovation or via a special offer.

Landing page design is a process with the ultimate aim of inducing the user to act or at least, to allure him. However, the menu prompt should be unambiguous, the use and benefits clearly expressed and the Call to Action suitably placed. However, this alone will not suffice. Everything must be co-ordinated, beginning with the technical structure of the site, the right colour, the copy structure, the suitable emotional appeal to the target group right through to the design of the Call to Action form.

AKOM360 also has an exquisite network of semantic and technical specialists to solve individual specifications or highly complex tasks.

An overview of our service offer:

• Consulting, concept development, implementation
• Analysis
• Image campaigns
• Conversion campaigns
• Traffic building campaigns
• Semantic keyword searches
• Display advertising text development
• Landingpage concept/design
• Monitoring
• Reporting