Trends

The generation that grew up with Playstation is increasingly moulding  the consumer and working world. The so-called Playful Minds no longer regard a game as an act defined by withdrawing oneself...more »

This already counts In the food sector: just being organic is no longer sufficient to stand clear of the competition. Offering regionally produced goods is the only safe way to attract  customers....more »

”Work” is not the place where one goes, but what one does. Many companies, in particular those from knowledge-intensive industries, have discovered that it pays to let the employees choose where they want to...more »

”Greed is good” has run its course and has been replaced by a new trend. In the past cheap prices had to be paid with a loss of time and poor quality of life (ugly shops at the outskirts of a town, bad advice)....more »

Travellers can now buy Sony digital cameras, Elizabeth Arden cosmetics and Apple iPods  from vending machines. In addition vending machines have been installed at several US airports. Likewise a US...more »

To date nearly half of mankind has grown up in an era that only knows digitisation. Of the 6.6 billion humans on our planet 3 billion are under 25 years old - they are the ”natives of the digital world”....more »

Last year many companies invested a lot of money to position themselves as being environmentally conscious. This green wave is already waning again. Because consumers are treating eco-messages more sceptically...more »

New products and services have to come to market even faster. Laggards are overtaken by the competition. Thus creating added value in partnership with suppliers is gaining in importance. It goes far beyond the...more »