Insights and Inspiration on the ongoing Digital Transformation of Business & Culture. akom360 (member of Publicis Media) delivers once a week a handpicked selection of articles to our readers. Let’s rock and change the world!

Digital Transformation: Weekly Mashup #2

Digital Innovation at REAL MADRID

The Spanish team is not only one of the most successful clubs in all of world football, it’s also the richest sports team on the planet (while it has tremendous debts).

And like all of the world’s major brands, the club has identified digital and social innovation as the future of its growth.

Link: http://bit.ly/2jswQv7

Learning

Equipping people to stay ahead of technological change

Link: http://econ.st/2jszH7C

Customer Experience drives Digital Transformation

Altimeter, a San Francisco based research and strategy consulting firm, defines digital transformation as the alignment of technology and business models to more effectively engage digital customers at every touch point in the customer experience life cycle. This report is a Summary of their latest research on Digital Transformation called „The 2016 State of Digital Transformation“.

Link: http://bit.ly/2j4Xsih

Video

Bob Lord, IBM CDO, discusses the IBM AI platform Watson.

Link: http://bloom.bg/2k0ToE0

7 Steps for Digital Transformation

Companies with outdated business models are quickly being supplanted by companies that use the tools of the digital age, such as technology, apps, networks, social media, crowdsourcing, and more.

Link: http://bit.ly/2iCVo00

Case Study

Disney World: Five things to include in your digital transformation playbook. In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a ‚quaint‘ tourist destination. How did Disney pull itself out this and achieve record revenues in 2016?

Link: http://bit.ly/2jvl3fj

Who controls the marketing tech stack in 2017?

CIO or CMO? Technology is informing every aspect of the entire end-to-end customer journey, affecting large areas of the organization.

Link: http://zd.net/2j4Zpvh

Data – Strategic Asset in most Organizations

Data management has become a top priority for most C-suite leaders. The structured and unstructured information companies collect about people and processes has the power to spur cutting-edge customer acquisition and retention strategies. It can reveal areas where processes could be made more efficient, and it can help business leaders make better decisions

Link: http://bit.ly/2jvdIfA

Article pic via gratisography.com