Insights and Inspiration on the ongoing Digital Transformation of Business & Culture. akom360 (member of Publicis Media) delivers once a week a handpicked selection of articles to our readers. Let’s rock and change the world!
Digital Transformation: Weekly Mashup #2
Digital Innovation at REAL MADRID
The Spanish team is not only one of the most successful clubs in all of world football, it’s also the richest sports team on the planet (while it has tremendous debts).
And like all of the world’s major brands, the club has identified digital and social innovation as the future of its growth.
Equipping people to stay ahead of technological change
Customer Experience drives Digital Transformation
Altimeter, a San Francisco based research and strategy consulting firm, defines digital transformation as the alignment of technology and business models to more effectively engage digital customers at every touch point in the customer experience life cycle. This report is a Summary of their latest research on Digital Transformation called „The 2016 State of Digital Transformation“.
Bob Lord, IBM CDO, discusses the IBM AI platform Watson.
7 Steps for Digital Transformation
Companies with outdated business models are quickly being supplanted by companies that use the tools of the digital age, such as technology, apps, networks, social media, crowdsourcing, and more.
Disney World: Five things to include in your digital transformation playbook. In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a ‚quaint‘ tourist destination. How did Disney pull itself out this and achieve record revenues in 2016?
Who controls the marketing tech stack in 2017?
CIO or CMO? Technology is informing every aspect of the entire end-to-end customer journey, affecting large areas of the organization.
Data – Strategic Asset in most Organizations
Data management has become a top priority for most C-suite leaders. The structured and unstructured information companies collect about people and processes has the power to spur cutting-edge customer acquisition and retention strategies. It can reveal areas where processes could be made more efficient, and it can help business leaders make better decisions
Article pic via gratisography.com