Insights and Inspiration on the ongoing Digital Transformation of Business & Culture. akom360 (member of Publicis Media) delivers once a week a handpicked selection of articles to our readers. Let’s rock and change the world!
Digital Transformation: Weekly Mashup #3
###Topic: Trends & Data###
Nic Newman: Journalism, Media and Technology Trends and Predictions 2017 / Reuters Institute
Nic Newman is a journalist and digital strategist who played a key role in shaping the BBC’s internet services over more than a decade.
This year’s key developments will center on fears about how changing technology is affecting the quality of information and the state of our democracy. The arrival of Donald Trump in the White House and elections in France and Germany will highlight the increasing power of new communication channels as traditional media continues to lose both influence and money.
More widely there’ll be heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology, though the practical and ethical dilemmas around how it will be used become ever more apparent through the year.
Take a look at the We Are Social global digital overview that is unrivaled in its comprehensiveness, filled with useful statistics on digital, mobile and social penetration and usage.
Twitter VP of Europe, Bruce Daisley, started a short series of podcasts on happiness and work culture
Why employee engagement is one of the most undervalued drivers of lasting change. If digital transformation is truly 10% technology and 90% human, then we need to pay far greater attention to employee engagement as an energizer for change.
Skills Development: Deep Focus
How can digital marketing leaders improve their capacity to establish deep focus – that prolonged period of uninterrupted time to work on a single task – when the role itself often means entering into spaces perfectly built to be distracting?
Article pic via gratisography.com